Legal problems related to entertainment laws have become increasingly prominent, and the demand for legal services has also increased, with the rise of Chinese culture and entertainment industry. AnJie Broad Law Firm has a professional and dedicated team which serves international and domestic clients in the culture and entertainment industry, including video game developers and publishers, game distribution platforms, e-sports industry, video and live broadcast platforms, film and television production and distribution and exhibition companies, publishing media, film and television animation and reality show producers, interactive application developers, advertising and digital marketing industry, sports industry (sports events, professional clubs and athletes agents), MCNs and KOLs. AnJie Broad lawyers have wide experience in contract review and negotiation, contract disputes, copyright disputes, financing, M&A and corporate restructuring, artist agency and services, brand marketing, entertainment events, commercial development and brand strategy involving entertainment laws. AnJie Broad lawyers also provide all-round legal support for the cultural and entertainment industry in terms of corporate governance, equity structure design, equity investment, anti-unfair competition and antitrust, trade secret protection and intellectual property license.

The core members of our Culture & Entertainment team either have long-term experience as in-house counsel of well-known game companies at home and abroad, or as senior lawyers who are providing perennial legal services for famous media and film and television companies and are well versed in the operation of China’s entertainment media industry. As such, we are capable of offering “one-stop” and “tailor-made” support and services for the expansion and growth at scale of various clients in terms of law, business operation and social influence. Based on our keen appreciation of the complex regulatory environment of China’s Internet and entertainment industry, dynamically changing market and clients’ works, products and visions, we offer clients with a full range of professional services as seasoned legal expert and trusted business partner, including transaction matters, product and operational compliance, major contracts and registration and protection of intellectual property rights.

In addition, we have established long-term and stable cooperative relations with many international or boutique law firms and other professional service organizations in Southeast Asia, East Asia, North America, South America and Europe. We can help Chinese companies “go global” and provide all-round professional services, with our global network and extensive industry knowledge.

• Acting for game infringement cases, for instance, the case of Blizzard and NetEase represented by us to defend copyright in the Overwatch has become an industry benchmark against “cloning game”

• Providing all-round legal services for clients’ game platform entry into China

• Helping clients promote their products/services overseas and providing legal services for “going out” projects such as setting up new companies or acquiring overseas entities

• Providing strategic advice on global intellectual property portfolio and planning

• Providing intellectual property registration services, such as copyrights and trademarks

• Providing services related to intellectual property rights protection, including evidence collection, civil litigation, administrative reporting, APP market/platform complaints, negotiation with infringers, countermeasures and suggestions to avoid infringement, and representing action for confirmation of non-infringement

• Providing dispute resolution strategies and legal analysis opinions

• Providing advice on content, product and operational compliance

• Providing legal services related to data compliance and cybersecurity

• Providing advice on the construction and management of intellectual property licensing system and service of drafting contract texts

• Providing legal services related to the management of e-sports teams, sponsorship and organization of e-sports events

• Providing legal support for marketing activities such as media buy, KOL marketing and digital marketing

• Responding to legal questions related to labor and employment

• Providing perennial legal counsel services

Major Clients:

• Blizzard Entertainment, a well-known global video game company

• EA, a well-known global video game company

• Supercell, a Finnish mobile game giant

• Playrix, a well-known International mobile game developer

• Riot, a world-renowned game developer and e-sports operator

• Rovio, a well-known Finnish game company

• Voodoo, a well-known French casual game company

• Ubisoft, a game company with a global development and distribution network

• Phoenix Games, a German game development and distribution network

• Thatgamecompany, a world-renowned boutique game company based in the United States

• Wargaming, a world-renowned game developer

• AviaGames, a well-known U.S. mobile game company

• Mihoyo, a world-renowned game company

• Bilibili, a well-known video platform and game publisher

• Perfect World, a well-known A-share listed game company

• Youzu, a well-known A-share listed game company

• Shengqu Games, a well-known A-share listed game company

• Archosaur Game, a well-known H-share listed game company

• Poker City, a well-known game company

• iQiyi Games, a well-known game company

• BGM, a global music rights management company

• FIFA, Fédération Internationale de Football Association

• NBA, National Basketball Association of the U.S.

• DRL, Drone Racing League