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安杰高级顾问夏锋接受WTR采访谈“快播”天价拍卖事件和中国商标拍卖发展状况

2020-05-11 358
近期,一宗“天价”商标拍卖引起了社会广泛关注。深圳市快播科技有限公司管理人在淘宝网司法拍卖网络平台上对其公司名下商标公开拍卖,最终以 950.0610万元成交。

对此,英国权威知识产权媒体《世界商标评论》(WTR, World Trademark Review)作者Trevor Little就这一热点问题对安杰律师事务所合伙人级高级顾问夏锋(Jerry Xia)先生进行了采访,并在其近期发表文章“Online auctions of trademarks are on the ascendancy in China”: re?ections on the QVOD portfolio sale中引用夏锋高级顾问的观点。

对于所谓“天价”,夏锋高级顾问认为:

While “a bankrupted company’s intellectual property being sold by auction” is no surprise (“it often happens”), the amount that the marks went for is. “It was a famous brand and I thought it could have been worth more.”

For buyers, court-ordered auctions provide an opportunity for buyers to potentially acquire a mark or valuable portfolio at a relatively low price, making such forums attractive for a number of reasons: “Buyers could be anyone interested in commercialising the mark in question, either to invest in it or to resell it in the future. Or they may just want to acquire it for defensive purposes.”

当谈及商标拍卖是否会普及时,夏锋高级顾问表示:

He is uncertain whether auctions will become widespread, not least because returns are uncertain. In China, he suspects that it will remain an activity that occurs under judicial direction, whether in the event of liquidations for insolvency or compulsory judgments in which trademarks are attached by the court to pay the awarded damages. What is more, he adds that this may be a good thing. While noting that “the Chinese government generally encourages more IP transactions, including trademark sales, and auction can be an open and e?cient option”, he warns: “If trademark tra?ckers used auction platforms to sell pirated marks, it would become more di?cult for the original owners to take action against bona ?de buyers.”
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